Gigli: Rewriting How Adults Celebrate

For decades, alcohol has been the social default. From weddings to weeknights, everything from major life milestones to relaxing and unwinding has revolved around alcohol. Somewhere along the way, we convinced ourselves that feeling awful the next day was a fair price for having fun.

I started Gigli because I believe adults deserve a new way to connect—one that doesn’t come with a hangover, brain fog, or that all-too-familiar next-day regret. Celebration should never require sacrifice.

Over the past two years, the THC-infused beverage category has exploded, and it’s only expanding, with major retailers including Target and Circle K beginning to bring these beverages to the masses. Because the barrier to entry in the category is low, countless new products have rushed to shelves—often without intention, culinary craft, transparency, or consistency—to try to have their moment in the sun.

Before launching Gigli, I spent years in hospitality, owning and operating more than thirty restaurants, bars, and entertainment venues. Hospitality teaches you to obsess over every detail: flavor profiles, customer experience, and how something makes people feel.

I built Gigli’s lineup of ready-to-drink, THC-infused cocktails the same way a mixologist builds a cocktail menu—beginning with flavor and experience. Gigli is a beverage company rooted in hospitality and joy, made for connection. Every flavor is developed like a restaurant recipe, balancing acidity, sweetness, aromatics, and finish. Every drink is formulated with real juice and natural ingredients.

Differentiating us from the rest, this approach has proven to be exactly what the market was looking for. I’m proud to share that by the end of 2025—just our second year in business—we’re on track to reach $10 million in revenue, with over 6 million cans sold nationwide. Brands including Target and Circle K have selected our product for its award-winning taste and commitment to quality, putting their trust in Gigli to bring an entirely new beverage category to the everyday consumer.

All of our beverages are low-calorie, vegan, gluten-free, alcohol-free, and available in both 5 mg and 10 mg THC options, allowing consumers to control their experience. This has been key to our mission of rewriting how people celebrate. Consumers can now decide how they want to feel instead of leaving it to chance.

Gigli delivers the ritual and energy of a traditional night out—from the laughter and connection to the comfort of holding a beautiful drink—while leaving behind the toxins, headaches, and everyone’s least favorite side effect: the hangover.

My team’s commitment to creating the best-tasting product on the market was validated this year when Gigli was named one of the Top 20 Non-Alcoholic Beverages of 2025 in the International Non-Alcoholic Competition, recognized for our Blood Orange Margarita. This award did not evaluate THC beverages alone. It placed Gigli head-to-head with the entire non-alcoholic category, including global beverage brands, sparkling water companies, mocktail lines, and premium zero-proof spirits.

Competing alongside brands with decades of history and massive resources, emerging as a category winner affirmed what we knew from day one: alcohol-free can still be bold, premium, flavorful, and fun.

We are also thrilled to share that Gigli has been recognized by the Pr%F Awards for 2025, the original tasting competition rated on taste and design by buyers from across the U.S., with multiple wins across our lineup. We earned Gold Medals for taste with our fan-favorite Pineapple Mojito, as well as medals for our Blood Orange Margarita, Blueberry Lemonade, and Raspberry Ginger Mule cocktails. Each beverage also earned a design award, further emphasizing our brand's commitment to delivering a premium product on every level.

We are now distributed in more than 4,000 stores and 500 restaurants nationwide. We’ve expanded into major retailers and offer direct shipping from our website, with free delivery on orders over $75. The momentum has been powered not by hype, but by taste. Gigli grew because consumers tried it, loved it, shared it, and wanted to bring that feeling—what we call the Gigli Glow—into life’s moments that matter.

This growth signals something bigger than the arrival of a new product category. It represents a cultural turning point. Consumers are rethinking what it means to socialize. Millennials and Gen Z are drinking less alcohol than previous generations. Even longtime social drinkers are now seeking alternatives that preserve the fun without disrupting the next day. People want to feel good in the moment and feel just as good tomorrow morning.

As this category grows, so does the noise. More brands will enter. More cans will appear on shelves. But Gigli was built with the long game in mind. We invested early in formulation, flavor science, and hospitality-driven execution so that when the world started paying attention, we were already ahead.

Consumers are voting with their dollars, and increasingly, they’re choosing experiences that help them feel good both in the moment and the next morning. I built Gigli for consumers who are done choosing between fun and wellness. We worked tirelessly to ensure Gigli would stand out as a premium product from the beginning because we knew once national retailers started carrying THC beverages, only brands that deliver on taste, quality, and consistency would make the cut.

We are not chasing a trend. We are shaping a movement. Gigli exists because people deserve to celebrate with clarity instead of compromise. They deserve to wake up energized instead of depleted. They deserve a drink that brings joy, connection, confidence, and laughter—without consequences.

You can find Gigli at select retailers nationwide or online at Gigli.com, where we offer nationwide shipping and free delivery on orders over $75. Follow @getgigli on Instagram, TikTok, Facebook, and LinkedIn for new flavor launches and updates from our team.